When you first start your online business, the first and most obvious question you will ask yourself is…what am I going to sell? Points to consider when deciding the answer to that question are the product:
· Is it light and easy to ship?
· Is it a digital good that is downloaded (e-book or software)?
· Is it perishable or fragile?
· Does it have to be seen and held (designer fabrics, perhaps)
· Is there enough demand to make your venture profitable?
· Does it have little competition from large online companies (niche products)?
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